Who's your niche?
Plain-English lessons on marketing to your people. I'll show you how I did it in probate: finding the right families, writing letters and web pages they trust, and talking about options like a cash offer honestly and kindly. Then you apply it to your own niche.
Watch: I'm looking for real estate partners
Choose the path that fits you.
Each path is built around what you do and who you help. The lessons are free.
Pick one audience and build around it
Niche, website, mail, and follow-up, step by step.
For agentsHelp families understand the process
Educational pages and interviews built around the questions your clients ask.
For attorneysKnow the steps families go through
Checklists and guides that make the process easier to explain.
For paralegalsBe part of a clear, helpful process
Estate sale companies, cleanout crews, CPAs, and others who support families.
For vendorsWhat you'll learn.
Websites and AI search
Build for one audience and write pages that answer real questions.
Read itWho is it for? What is the hook? What is the offer?
W.H.O. is the three-part formula behind every lesson on this site. It keeps your message clear, kind, and easy to act on.
Questions? Let's talk.
Book a short call and we'll go over what could work for you.